Well, officially. And we’re hoping most of the chaos of moving and building out new space is behind us for at least a few months.

Last night marked the official launch of the new brand as we had the opportunity to celebrate with clients new and old! One of the most consistent comments I kept hearing is how our new look (including the space, the logo, the website, etc.) is a much better match for the exceptional product and service that One to One  personal trainer has always delivered. It does feel great to have a work home that feels more like us.

There are, of course, many people to thank for getting us here. In terms of helping us better align our image with our action, I’d like to offer special acknowledgment to a few key people:

  • Dennis Page, independent brand identity expert, who has demonstrated incredible dedication to this project and delivered far beyond my expectations.
  • Matt Cyr of M Space Creative who was able to translate that vision into our new online look.
  • Donna Alteen and her team at Time + Space who really got the ball rolling by reconnecting me to my passion for this business and never losing sight of the importance of our clients.

My teams at OneUp, One to One, and Shirlaws also deserve a lot of praise for their support and contributions.

And, finally, our clients: it was wonderful to connect with so many of you again and to hear the impact that we’ve had on your lives. It is those kinds of stories that really motivate what we do. One friend and client who I first met almost 15 years ago brought me a photo of the location of my first clinic, a small office above the Sunflower health food store in Antigonish. It was a fantastic reminder of how far we’ve come in our mission to create freedom through strength and mobility. I know that all of the growth we’ve enjoyed since that time is due to the amazing support of the clients who believed in us as much as we believed in them.